The title of this post is rather bold, but it is also the Truth. Audi not only revealed themselves to be a hypocritical company, but, in defending the message in their commercial, they have admitted they intentionally lied. If you have a few minutes, I can prove each of these claims to you.
First, for those who did not watch the Super Bowl, or who have not seen the Audi commercial, here is the commercial as it aired:
The public reaction to this commercial was immediate, and harsh. This caused Audi to make a public statement defending the message in its commercial. However, it also showed that Audi was not only acting hypocritically, but that it was intentionally deceiving its audience to push a political agenda. Here is just a small sample of the twitter exchange where Audi admitted their hypocrisy and that they intentionally lied.
When Audi was challenged because they pay their own female employees less than the men, they defended themselves by saying “When we account for all the various factors…” This is an admission that they pay women less. This is also an admission that there are many factors that go into determining “equal qualifications” between men and women — which is exactly what those who object to the claims of pay inequality have been arguing for years!
In spite of its narrowing, the gender pay gap persists. Why is this? In our survey, women were more likely to say they had taken career interruptions to care for their family. And research has shown that these types of interruptions can have an impact on long-term earnings. Roughly four-in-ten mothers say they have taken a significant amount of time off from work (39%) or reduced their work hours (42%) to care for a child or other family member. Roughly a quarter (27%) say they have quit work altogether to take care of these familial responsibilities. (Fewer men say the same. For example, just 24% of fathers say they have taken a significant amount of time off to care for a child or other family member.)